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Marker Motion, Inc. (MM) manufactures inertial motion capture sensors. Customers utilizing MM’s solutions are typically analyzing human movement for applications which include improving manual work processes in order to improve employee safety and/or efficiency, designing automation on production floors, and various types of ergonomic product development.
With 45 employees, MM’s revenues grew at an average rate of 5.5% over the prior three-year period; however, the most recent quarterly financial data showed a decline in revenue. Although senior management was pleased that MM had just turned a modest profit after several years of losses, there was concern about recent potential market share loss.
The inertial motion capture sensors in which MM specialized offered several advantages over optical systems, which use two tracking cameras and match-moving software to track movement visually. Both methods are commonly used to create character movements in the movie and video game industries. Non-optical systems, like that of MM, provide a capture rate up to 70 times faster than that of the optical method and, after running a calibration protocol to measure study subjects’ body dimensions, can accurately measure joint angles, reach distances, and other body kinematics with high precision.
The most critical sensor package purchasing criteria include the following:
Size and weight. Since sensors need to be able to send data about both large position changes and tiny micromovements, it is essential that they be positioned securely during a study. Bulky sensors can feel awkward to the subject, resulting in unnaturally affected data. If a sensor is poorly affixed or loose, the data is corrupted by its own micromovements. Ideally, you need smaller, lighter sensors.
Battery life. When researchers need to capture motion over long periods of time, battery life is an important strength in non-optical sensors. Stopping to replace sensors or charge batteries results in wasted time and resources. Furthermore, the motion being captured would be interrupted as well, affecting the integrity of the data.
Cost. Because inertial motion sensors contain accelerometers, a battery, and a complex electronic controller, they cost more up front than passive optical sensors. However, inertial motion sensors could often be a less expensive than optical packages, as they don’t require an extensive camera setup.
Approximately 70% of Marker Motion’s revenue comes from customers that place large-volume orders. The balance is generated from customers that ordered in smaller volumes from distributors. Customers placing large-volume orders were roughly divided into four subsegments (A–D), distinguishable by their purchasing behavior and the relative importance they assigned to specific product features.
Segment A places a premium on the sensors’ battery life and generally requires a high level of sales support due to the requirement for customization.
Segment B places a premium on small and light sensors, and also values the market and technical knowledge of a manufacturer’s sales representatives.
Segment C, the least price-sensitive of large-volume customers, requires superior battery life as well as small, easy-to-affix sensors. These customers conduct sophisticated research for highly technical applications, therefore their technical standards are stringent.
Segment D is price-sensitive. They buy sensors in bulk for large scale studies.
Finally, small customers who purchase through distributors are also quite price-sensitive. Since small-volume purchasers generally have to buy off-the-shelf sensor packages from a distributor’s catalog, they are concerned that the product would be easy to integrate into their software and that the vendor’s product literature would be comprehensive.
As the newly appointed chief executive officer of Marker Motion, Inc., you are now responsible for designing the company’s marketing strategy. This includes determining all aspects of the company’s go-to-market approach (including sales-force deployment and distribution-channel strategy) and associated elements of product policy, including pricing and market positioning of the company’s inertial motion sensor line. You will need to make critical decisions regarding how marketing resources such as sales-force time and market-research funds should be allocated. You will also need to determine how MM will meet the needs of the market and its intended customer base. In doing so, you should understand how market segments value MM’s product offering, and you will need to decide whether and how MM’s positioning relative to segment needs and behaviors should change.
Please do an short in depth analysis of the customs and etiquette of dining and doing business in the South Korea. It is important to note the overall culture and justification for thier certain practices or etiquette
I need a comparison of how two competing companies can develop their own market niche in any industry of your choice.
You have to answer only question 4 at the end of the case. (Select a product type of your choice (bag, belt, jewelry, etc.) and collect ideas for a suitable influencer marketing campaign for Lost Treasures (e.g., text and photo ideas for an Instagram posting, content and text for a Facebook or YouTube video, or Instagram/Facebook/Snapchat story). Please make sure to read the assignment brief I only need question 4 answered in 2 pages with a possible chart.
The Geography of Bliss (CH9 & CH10) For the first discussion, you were required to read CH9 (“India: Happiness Is a Contradiction”) and CH10 (“America: Happiness Is Home”). You can read the discussion questions prior to reading the two chapters. But I recommend you to read the book first and develop your responses afterward. To me, each chapter has clear storylines and they are easy to follow. However, you may not have the same conclusion about how individuals perceive happiness in each country the author visited. Q1. The author cited happiness research conducted by Robert Biswas-Diener. In this study, Robert found that homeless people in Calcutta was significantly happier than those in Fremont, California. (1) What are the reasons to support the finding?, and (2) Do you agree with the reason that the author provided? If so, why do you agree with the author? If not, please explain why you disagree with the author. Q2. The author’s Indian friend Manju said “I keep the good and discard the bad,” when Eric discussed about Oslo, a popular guru who drove Rolls-Royces. When Eric asked about the key to happiness to Mona, Surech’s maid, she said “You should not think too much. You should not have anything in your mind. The more you think, the less happy you will be.” (2) Based on these conversations, how would you conclude happiness in India? (2) If you have to come up with a different title for CH9 (“India: Happiness Is a Contradiction”), then what could it be? Explain your reasoning. Q3. “A Bangladeshi farmer might believe that a Mercedes S-Class will make him happy, but he will probably die having never test-driven that belief. Not so with us Americans. We are able to acquire many of the things that we think will make us happy and therefore suffer the confusion and disappointment when they do not (311).” Based on this, explain why materialism and the improvement of the quality of Americans’ lives have not positively attribute to happiness. Q4. Where is the happiest place in the United States in your mind? Where is your home? Where do you want to die? Are all your three responses same or different? Please respond to all four questions when you write your essay. Your responses should be based on your reading. You are allowed to either agree or disagree with the author’s perspectives. If your answers do not reflect the contents from the “Geography of Bliss”, then points will be deducted. If you want to borrow ideas from other sources, please cite the work in your writing. Please follow the APA or MLA style guidelines. Writing Style: 2-3 page memo, submitted in a standard 12-font point (limited to Time New Roman, Arial, Calibri, Cambria) 8 ½ X 11 page size, single-spaced, and is to be submitted as a Microsoft Word document (.doc or .docx). Please follow the below memo format.
In this scenario, you are the product manager of any existing company of your choice.
What is the name of the company you chose?
Describe the company’s logo.
What information is the company trying to convey about its brand based on the logo?
How does the company’s brand speak to the quality, features, and style relative to one of their competitor brands?
* The company I chose is Fedex, you ca use UPS, DHL or USPS as the competitor. Or you can chose one of this four company to analyze and use others as competitor.
Need someone to write the introduction and the part about operation and utilization for our report. We are writing about tires (cars) its function and technology improvements that can be applied today. The report is almost done just need someone to fill in my part. Short work. I will send you the paper and other documents that are required.
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the examples used for your Weeks 1 or 3 Video Analyses), write a one-page summary that answers the following four questions.
What is the company’s market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy?
Do the channels being used reflect a push or pull distribution strategy?
Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage?
How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
Here are two videos for Emirates Airlines, first-class luxury travel. The first one is paid advertisement by Jennifer Anniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class). Expand on these topics drawing from the week’s assigned readings and the content of the Zoom session. Limit your reliance on your personal reactions (likes and dislikes) to the videos. Explore the Emirates goals underlying the vblog and the infomercial. Discuss the target segments and draw out the rationale underlying the decision to select Casey N and Jennifer A as the spokespersons. Can you derive the value proposition for the target segment and the positioning strategy from these efforts? One is curated by the company and the other is more organic. Explore the reasons for using two distinct approaches. How does this fit into a larger strategy for content marketing, social media marketing, and influencer marketing? https://dubaitravelblog.com/emirates-first-class/ https://www.youtube.com/watch?v=GS8nqYf5NvQ